Paris Hilton Dishes on Creating the ‘Paris Hilton Brand’

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As far as Paris Hilton was concerned, being born into the Hilton Hotel family was a major roadblock in her life – at least in terms of creating her own identity.

“I feel like I was basically born a brand by being born into the Hilton Hotel family, but I wanted to be my own brand,” she told Yahoo Style this week. “I didn’t want to be known as just the Hilton Hotel granddaughter. So at a very young age, I made a decision that I wanted to become the Paris Hilton brand.”

Hilton has certainly succeeded in that goal with books, fragrances, music, reality TV and even a stint as a DJ.

Image via Instagram/parishilton

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Paris Hilton Dishes on Creating the ‘Paris Hilton Brand’

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